Awani Foods
To meet the client’s goal of appealing to mid-level and premium Indian consumers, I created label illustrations that highlight the traditional, organic methods used by women in Kerala to grind spices. These designs blend authenticity, craftsmanship, and heritage, ensuring the packaging feels both culturally rich and refined to resonate with health-conscious, sophisticated buyers.
Product Design
Visual Design
Project Overview
Client: Awani Foods, a FMCG product Industry
Industry: FMCG
Timeline: 8 weeks (2024)
My Role: Lead Packaging Designer
Awani Foods needed label illustrations which would appeal to mid-level and premium Indian consumers. I created designs which blend authenticity, craftsmanship, and heritage, ensuring the packaging feels both culturally rich and refined to resonate with health-conscious, sophisticated buyers.
Design Solution
