To establish Hardi's Bake as a warm, premium home bakery, I developed a cohesive visual identity that reflects the craftsmanship and care behind every handmade dessert. From the logo and packaging stickers to menu design, merchandise, and branded collateral, every touchpoint was designed to create a memorable and consistent brand experience. The identity balances a handcrafted aesthetic with a clean, contemporary look, helping the brand connect with customers seeking beautifully crafted custom cakes and desserts.

To meet the client’s goal of appealing to mid-level and premium Indian consumers, I created label illustrations that highlight the traditional, organic methods used by women in Kerala to grind spices. These designs blend authenticity, craftsmanship, and heritage, ensuring the packaging feels both culturally rich and refined to resonate with health-conscious, sophisticated buyers.

For 'Cyrus Says' — a definitive podcast on urban Indian life, politics, sports, and everyday quirks — I captured the host’s playful, outspoken personality through digital portrait paired with bold, fun graphic elements. The bright palette and expressive illustration style bring humor and energy to the artwork, perfectly echoing the show’s candid, witty tone and appeal to a contemporary urban audience.

To increase engagement beyond a single-day spin, I proposed evolving the existing Spin & Win into a multi-day, multi-spin experience inspired by popular casual games like Pirate Kings and Monopoly Go. By blending familiar game mechanics with shopping activity, the solution helps customers earn rewards and coupons while naturally exploring and interacting with the Amazon app