Hardi's Bake
To establish Hardi's Bake as a warm, premium home bakery, I developed a cohesive visual identity that reflects the craftsmanship and care behind every handmade dessert. From the logo and packaging stickers to menu design, merchandise, and branded collateral, every touchpoint was designed to create a memorable and consistent brand experience. The identity balances a handcrafted aesthetic with a clean, contemporary look, helping the brand connect with customers seeking beautifully crafted custom cakes and desserts.
Visual Design
Product Design
Project Overview
Client: Hardi's bake, Artisan bakeries
Industry: Food and Beverage (F&B)
Timeline: 2 weeks (2016 /2026)
My Role: Lead Packaging Designer
Developed a cohesive brand identity for Hardi's Bake, a custom home bakery based in Australia, creating a consistent visual language across both digital and physical touchpoints. The project included logo design, brand identity, packaging stickers, menu design, merchandise, and supporting marketing collateral, ensuring every customer interaction reflected the brand's warm, handcrafted, and premium personality
